About Web Design With Sheree Lincoln

Sail into your future - tenacious by design!

Technology is always changing, but one thing hasn’t: people still need someone they trust to help them navigate it.

I’ve been designing for the web since 1997, when the internet was still finding its voice. One of my early websites was featured in Yahoo! Internet Life as a “Site to Watch” because of its graphic-forward, pictorial approach — something far less common on the web at the time. I’ve always been drawn to seeing what technology could do, not simply what everyone else was already doing with it.

After graduating summa cum laude from Baker College with a certificate in Web Design, I started my own business in 2004. What began as SailAway Hosting has evolved over the years into SailAway Designs, reflecting the broader creative and digital work I do today.

My path here wasn’t a straight line — and I consider that one of my strengths. I studied design and visual concepts at the New York School of Interior Design, and business and creative writing at SUNY Brockport. Those different disciplines still come together in my work today: visual thinking, storytelling, business sense and technology.

Over the years, I’ve worn a lot of hats — web designer, graphic artist, marketer, entrepreneur, sailor, firefighter and EMT, paddleboard instructor, writer and lifelong student of technology. Every chapter has added something to the way I approach a project: curiosity, creativity, resourcefulness and calm problem-solving.

I’m semi-retired these days, which means I intentionally work with a select number of clients who value creativity, collaboration and personal guidance. I don’t design websites because I have to. I still do it because I genuinely enjoy it.

For me, coding is a puzzle to be solved, and graphic design is painting with pixels and purpose. There’s still an endorphin rush when an idea suddenly comes together — a little like a really good piece of chocolate.

Most importantly, when you work with SailAway Designs, you work with me. You won’t be handed off to an anonymous support queue or left trying to explain your business over and over to someone new. I get to know you, what you’re trying to accomplish and how all the pieces fit together.

If you’re looking for someone to bring your digital vision to life with decades of experience, artistry, curiosity and a steady hand, I’m here to help you chart the course.